WIC | Support for Breastfeeding

There is no better food than breast milk for a baby’s first year of life! Since a major goal of the WIC Program is to improve the nutritional status of infants, WIC mothers are encouraged to breastfeed their infants.

Breastfeeding collage

Why Breastfeed?

Breastfeeding provides many health, nutritional, economical and emotional benefits to mother and baby.

  • Protects your baby from illnesses such as pneumonia, colds, viruses and gastrointestinal chronic diseases
  • Reduces risk of your baby developing chronic diseases
  • Can protect your baby from developing allergies
  • Lowers your baby’s risk of SIDS
  • Fewer problems with weight for you and baby
  • You burn LOTS of calories!
  • You heal better post-delivery
  • You have a lower risk of postmenopausal osteoporosis

How does WIC help me breastfeed?

  • WIC mothers who chose to breastfeed are given information through counseling and breastfeeding education materials 
  • Breastfeeding moms receive follow-up support through peer counselors
  • Breastfeeding moms are eligible to participate in WIC longer than non-breastfeeding moms
  • Moms who exclusively breastfeed their infants receive a bigger food package
  • Breastfeeding moms can get breast pumps, breast shells or other nursing tools to help support the initiation and continuation of breastfeeding


Greenfield Location
1337 S. Cesar Chavez Dr
Milwaukee, WI 53204


Monday: 8:00 AM – 6:00 PM
Tuesday: 8:00 AM – 6:00 PM
Wednesday: 9:30 AM – 6:00 PM
Thursday: 8:00 AM – 6:00 PM
Friday: 7:30 AM – 3:30 PM-  Limited availability on Fridays-please call after 7:30 a.m. for same day needs.

Phone number:

(414) 643-7554

Follow us on FACEBOOK!

WIC Nondiscrimination Statement